Business in Africa Marketing
The new wave of business activity in Africa brings with it challenges for private and public organisations. Liberalised economies and advances in information technology require businesses to employ innovative ways to retain their “attention share” and profitability. Africa has a diversified and commercially difficult market terrain which necessitates specialised public relations and marketing techniques. Using its extensive knowledge of the continent, Goldcity Communications has developed such specialised public relation and marketing techniques to benefit its growing client base.
Goldcity Communications has extensive and unique experience in building public awareness campaigns for African clients and for clients targeting the African markets. This division currently operates as two groups, each focusing on broad client market sectors and working to support its clients marketing objectives in Africa. These are:
•Consumer Products and Services and
•Business to Business and Public Sector
Work for each client is tailored to meet specific needs and opportunities in Africa. This may include all or some of the following aspects:
•Events Management and launches.
Goldcity Communications believes that an effective public awareness campaign must respect the unique political, socio-economic and cultural conditions of African nations. The company is aware that mass audiences in Africa are often difficult to penetrate in a uniform way. Its strategy is to use a sophisticated mix of communications tactics to convey sometimes complex messages to the various publics
Through our extensive publishing experience in Africa through Business in Africa Magazine, Goldcity is perfectly placed to offer clients a well-rounded communications solution.
With own offices in 4 countries in Africa and in London and associates in 17 other African countries, Goldcity enjoys a network that is often not available to some of the competitors in the market. Goldcity’s management team has over 100 years of combined experience in Africa. Its knowledge is already being employed to guide South African and other international companies prospecting into Africa.
In the past five years, Goldcity Communications has been able to create campaigns that are successful, cost effective and sustainable. Some of our recent clients have included: the Government of Ghana, Ghana Airways, Cameroon Airlines, UK Government City Challenge Programme, National Bank of Tanzania, Government of Nigeria, Idaho Partners (USA) and Railtrack UK.
For more information, e-mail [email protected].