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 Business Intelligence Africa
 

Business Intelligence Africa

Research Solutions for Organisations seeking to benefit from African markets

A service provided by the Goldcity Business Information Group

Vision

To be the leading provider tailor-made research solutions to organisations seeking to benefit from the African marketplace.

Mission

To work in partnership with clients to deliver actionable market research results based on our expertise in data collection, analysis and interpretation.

Business Overview

At a time when an increasing number or organisations and trading groups are exploring the potential benefits of doing business in Africa, Business Intelligence Africa is committed to developing quantitative and qualitative market research information for clients seeking measurable insights to various African markets. BIA will undertake market studies to help clients understand how to optimise the potential for their brands in Africa. Our research is designed meet clients need in many areas of information requirement including:

•Market study
•Brand building
•Customer care
•Sales forecasting
•Product positioning
•Communications audit

BIA Expertise

Business  Intelligence  Africa  will  utilise  its  information-gathering  network established  for  Business  in  Africa  and  specialist  research  skills  from  its consultants to provide research solutions in the following primary arrears:

•Agriculture
•Automotive
•Aviation/Airlines
•Consumer
•Banking and Finance
•Food and Beverage
•Healthcare
•Media
•Oil and gas
•Retail
•Telecommunications
•Technology
•Travel and Tourism

Competitive advantage

Knowledge of Africa
BIA’s senior executives have over 100 years of combined high-level experience on developments in Africa.

Unrivalled Pan African Reach
BIA has  the widest  network  of  any  international  business  information  media operating in Africa. Our group of companies are managed by our own staff to provide  the  best  platform  for  strategic  reach  of  client’s  objectives.  Our multinational locations give the group the opportunity to attract businesses from a wider range of sources.

Scale of operations
BIA’s combined products and services already reach more than 200,000 decision makers in the key regions of Africa every month. Far exceeding the distribution reach of other business information organisation in the continent.

We will provide qualitative market research information for clients seeking measurable insights to various African markets. BIA will undertake market studies to help clients understand how to optimise the potential for their brands in Africa. Our research is designed meet clients need in many areas of information requirement including:
.Market study
.Brand evaluation and building
.Customer care
.Sales forecasting
.Product positioning
.Communications audit
.Projects evaluation
.Investment analysis
.Debt


4.Products
.Sectoral newsletters
.Custom productions at client request
.Special interest packages e.g on financing opportunities
.One standard newsletter for all clients

For more information contact [email protected].

 
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