Business in Africa was launched in London in 1993 and today has offices in London, Johannesburg, Lagos, Abuja, Accra and Nairobi. It is read by the business decision-makers in most of the successful businesses throughout Africa.

Editorial focus
The magazine has established itself as the leading source of high-quality information and analysis of developments in the commercial centres of Africa. It provides business information in key areas where information supply fails to meet the increasingly specialised demand.

A team of experienced business editors and experts in 23 African countries compiled the information. They report on everything from politics to finance, banking, insurance, computers & technology, mining, stock markets, aviation and tourism as well as other areas of interest.

The main aim of the editorial policy is to provide a factual and independent view of Africa to the magazine's readers. It provides timely, accurate information on valuable business opportunities as well as in-depth reviews on the economies of individual countries, corporate profiles and business developments on the continent

Circulation
Business in Africa magazine, a monthly, reaches a highly selective target market of business decision-makers from across the globe. It has a circulation of 20,000 copies and a readership of more than 160,000 per issue. It makes use of a range of unique distribution methods to reach its highly mobile and influential target market. Distribution is done through newsstands and vendors, subscriptions, airlines & hotels as well as at conferences and exhibitions.

Business in Africa Magazine has distributors in London, Southern Africa, Ghana, Nigeria, Cameroon, Cote d'Ivoire and Kenya.

Distribution is also done through the following airlines: SAA, Nigeria Airways, Ghana Airways, Cameroon Airlines, LAM, Air Malawi, BA/Comair and Air Namibia. In addition, magazines are placed in the rooms of top hotels in a number of countries including South Africa, Nigeria, Ghana, Cote d'Ivoire, Tanzania, Kenya, Uganda and Namibia.

Business in Africa has an African subscriber base of around 1400 people across the continent, and in Europe and America, which is growing daily through our free subscription drive for decision-makers in Africa. This is in addition to paid-for subscribers.

Readership Profile

CEO level	30%
Managers and Senior Executives	36%
Senior Government Officials	26%
Other	8%

Competitive edge
While there are a number of other publications distributed in Africa with African content, none has the depth and analytical edge of Business in Africa Magazine. Regular feedback from readers and clients from across the globe have commended the magazine for its quality editorial, topicality and the usefulness of its content.