An African handshake
Anett de la Porte
Meet someone in Africa and they will greet you with the right hand and give you their business card with the left hand. Many people are keen to find a business opportunity that could make life better for themselves and their families - and why not!
Invite one person to a business lecture and they will most likely ask if to bring some friends. And that is exactly what they do ... father, uncle, brother, cousin and don't forget the neighbour! "Alone we can do so little; together we can do so much," says Helen Keller. How true this could be for the continent of Africa!
Network marketing, one of the fastest growing industries in the world at present, builds in this natural networking inclination and ability. Add to this very low startup costs (usually well below $100) and virtually no risk and you have the ideal business for Africa. Net- working is the linking together of large numbers of people while marketing is the moving of a product from the manufacturer to the end consumer on a profitable basis.
The power of this business is based on the following principles:
In direct selling only one person can earn money but in network marketing you can empower an unlimited amount of people to work for themselves and their own good. The success of this industry is proved in the fact that it is currently creating the most millionaires in the world. With the death of jobs as we have known them, it is time to sit up and take notice of what the Harvard Business School calls: "Rather seek to be self-employed than being employed by someone else."
Another way to look at it is, if you put a goldfish in a
lake, it will still swim hi circles. Why not break out of our circle, swim upstream and put this industry to a test. We can use the power of the mil- lions of people we have in Africa to build a successful network. Network marketing is finding diamonds in your own backyard and the talent Africa has for it, makes it potentially one of its biggest business opportunities.
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