The power of doing business online
With more of all media consumption shifting to on-line, it is vital that businesses engage their customers through the web channel. Consumers are now �window shopping� online for their next offline purchase - hence the benefit of making an impression with your next online campaign.
However, like most marketing channels, it is at its most effective when it is planned, bought, executed and measured correctly. This summit aims to establish best practice and give delegates the tools to ensure their online campaigns deliver as effectively as they can.
As the South African online audience begins to boom, print media begins to create online versions, new online publications start to emerge; a full integration of Internet marketing into all marketing activities becomes increasingly critical. Companies are now looking to work with integrated marketing agencies, those agencies that understand clients want �to fish where the fish are�.
Presenters at this three day summit include:
Sectors representations and cases studies at the Summit include:
The summit is industry tailored for: Marketing managers, E-commerce managers, Head of Digital, Business development managers, MDs/CEOs/directors, Media planners/buyers, Agency account managers, Creative directors, Internet/online manager, Media director/manager, Web developer/webmaster, e-Business Managers, Online Managers, Operations Managers, Online publishers, PR Agencies/Managers. Marketing heads of the banking, tourism and recruitment sectors.
The summit takes place on February 07 � 09, 2007 at The Emperor�s Palace, Kempton Park, Johannesburg.
For brochure and registration contact Goodman Chauke: Tel: +27 (0)11 784 0888
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